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Life Assurance Company UK

Why you can’t tell from performance alone which life company is right for you.

When choosing a life assurance company UK shoppers are better off clearly defining what they want from a policy than attempting to judge companies by past performance or name cachet. A financial adviser should be your first port of call.

When looking for a life assurance company UK consumers could be forgiven for being overwhelmed. Products can be complicated, because the suppliers all want to differentiate their products. There’s actually very little to judge on between companies- and here’s why:

-You could judge by the company’s profits, but that isn’t necessarily in your favour, and neither is it likely to be from life policies alone.

-You could tot up the amount of funds under management- but again that is unlikely to be due only to life policies, and gives historically significant companies the edge.

-You could look for past fund performance, but that’s simply no guarantee of future performance.

-You could look for mutuality, but many mutuals are converting to shareholder-owned status, and there’s little evidence these days that mutuality is a guaranteed benefit.

It’s not meant to be a disparaging comment, and nobody should be put off; but in reality when looking for a life assurance company UK buyers are best off clearly defining their own investment criteria, and seeing which companies can match their needs, rather than looking for some sort of heritage. Even long-term investment markets change, and you could be making a partnership that has to last for thirty years or more; so get an independent financial adviser, and put number one first: you!