Prudential Life Insurance

Mortgage cover and a slightly tweaked term life policy with a lump sum benefit are the cornerstone of the Pru’s life offering.

Website: Prudential Life Insurance

The Prudential Life Insurance range is pretty basic- there’s no instant application for term insurance, there’s no instant quote for mortgage protection, and you have to dig pretty deep to find the key features documentation. Not a star performer- but since you can’t get an online quote, you’ll have to call up to see if they’re competitive on price.

Prudential Life Insurance (or the Pru if you’re old enough to remember the adverts!) offers three basic products: a decreasing term mortgage protection plan, family cover and a critical illness policy (indeed you can apply critical illness cover to the others too).

The mortgage protection plan is available singly or jointly across five to 40 years, but the plan must end before your 69th birthday- all likely under the terms of a mortgage. The Prudential Life Insurance family cover policy is an odd creature: it offers a lump sum payout, with the flexibility to increase or reduce cover as you wish across the term. There’s also a sort of critical illness element included which will pay out immediately if you are diagnosed with less than 12 months to live (unpleasant, but important to mention).

As with most of the longer established life offices, the Prudential Life Insurance products are generally sold through IFA’s although you can apply by phone or download an application form from the website. By the way, there’s no question that the site is a minefield overall- very difficult to navigate, and full of marketing jargon!