Norwich Union customer magazine launched

The UK's largest general insurer is launching a customer magazine to 500,000 of its customers.

The Norwich Union customer magazine launch follows a successful pilot to 50,000 of its customers.

Results from the four-edition pilot showed 91 per cent of customers read the magazine and 86 per cent found the articles of value.

The first edition of the roll-out magazine will arrive on the doorsteps of 500,000 Norwich Union Direct customers in January.

It is aimed at 25 to 45-year-olds who have at least one motor, home or annual travel policy with Norwich Union Direct.

Sarah Black, publishing manager at Norwich Union, said: "Our research tells us that our customers trust the Norwich Union brand and are receptive to reading more about the products and services we can offer them.

"Previously we have only really been in touch with our customers through one dimensional direct marketing, but the magazine gives us a platform to have a completely new dialogue with them, building the brand, building relationships and providing great value products and services all in the same place."